Printing is needed, no one has doubts about it, but are they just as necessary as 20 years ago? This is a debatable issue, but certainly the market needs and consumer demand have changed a bit.
The production of marketing materials increased significantly - leaflets, banners, promotional leaflets, and advertisements - and decreased the production of books and magazines, mainly due to the popularization of the Internet. Will we wait for the times when printers, DTP operators and printing house owners will have to look for a new job?
The printing itself is a department wide as the sea and various fishes in this sea are swimming. From simple leaflets to large banners or window stickers. With such a broad concept, it is sometimes difficult to say what the printing company specializes in.
Some factories are choosing low-volume small-format prints, others for stickers, and others only for large-format printing. What sometimes makes it difficult to choose one plant for our orders, but what the market is like, and the price of services and their quality are also important.
Internet printing is the latest trend on the market and it is not surprising that users - more modern - are eager to use such printers. The advantages of this solution are certainly clear and predetermined conditions of printing, checking the files by the script and the speed of implementation.
Like every innovation, it also has its drawbacks - we can not check the printout but it is sent to us, which limits the possibilities of complaint. Sometimes software errors occur. However, the worst drawback is the lack of individuality in such online orders, and this is something that is valued by not one regular customer.